![]() ![]() "This isn't a command performance," she explained. Helen Fisher, a sociologist at Rutgers University, told NPR that deep down we must enjoy buying these gifts. So if all of your coworkers plan to spend $100 on gifts, and you find yourself wondering what to do yourself, "the answer is very simple," says Ariely. "Herds give us a sense of what is normative behavior - not normative in terms of rational, but normative in terms of this is how people behave," he said. ![]() Behavioral economics professor Dan Ariely explained to National Geographic that it's hard not to get swept up in the Valentine's Day spending when everyone around you is shelling out for flowers and chocolates. It's not the card or candy company's' fault that we spend so much in February. When you hear about the billions of dollars spent every February, it's easy to feel a little cynical about this holiday, but don't blame Hallmark just yet. When the pregnant ladies are getting all the feels on Valentine's Day, they may be signaling to their bodies that it's time to welcome that new little bundle of joy. Researchers believe that women's perceptions of a date can affect her willingness to give birth. Maybe the healthcare providers are also biased to the day of love. Even more telling, the number of cesarean births increased by 12.1 percent on Valentine's Day and decreased by 16.9 percent on Halloween. Researchers found that between the years 19, Valentine's Day births increased by 3.6 percent and Halloween births decreased by 5.3 percent. A study from the Yale School of Public Health looked into whether our positive associations of Valentine's Day and negative associations of Halloween made a difference in birth rates. ![]() Studies show that pregnant women are actually more likely to go into labor on Valentine's Day than on other days. If you have a friend or two who were born on or around Valentine's Day, it's no coincidence. ![]()
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